July 23, 2024


Forever Driven Computer

How to Educate Yourself In Internet Marketing

How to Educate Yourself In Internet Marketing

To make a living at internet marketing, you need to master several skills. You need to know something about how to build websites, so you can have a platform for your business. You need to know how to write copy so you can create content that attracts both human readers and Google spiders, and so you can sell your visitors on doing whatever you need them to do once they get to your site. Finally you need to know enough about how the internet actually works so you can get traffic to your site.

If you can master these three skills, you can create sites that make money. If you can create enough of these, you can create a full-time income.

The question is: what does it take to master these skills? Let’s take a look at them one at a time.

How to Build Websites

For non-techies, this might be the scariest of the three! Don’t worry, though. Websites are build in a language called HTML, and formatted in another language called CSS. Both are relatively easy to learn, and there are some very good resources on the web to help. There are also lots of great books at the bookstore.

I noticed recently that a college near me offers classes on both HTML and CSS. I bet there are similar resources near you.

HTML and CSS are not real programming! They are really not programming languages at all, but formatting languages. Besides, there are complete programs like Dreamweaver and FrontPage that can do all of this stuff for you. There’s even a free HTML editor you can get on the Internet-Nvu.com.

Worst case you can hire someone to build your site for you at eLance or Rent-A-Coder.

How to Write to Sell

Business writing is loosely called copywriting. What I mean by copywriting, though, is more like advertising writing. You do not need to write like Hemingway or Charles Dickens. You do need to know how to write grammatical English. Writing for the Web is very informal. It’s a lot more like conversation. The main thing I tell people here, is to forget what you learned in school and practice writing like you talk to an intelligent friend.

If you need to, there are usually a lot of resources out there that cater to folks who want to improve their writing. Taking a business writing course might not be a bad idea. If you don’t write for a living, who remembers what a run-on sentence is?

There are also plenty of books where you can brush up your writing skills.

The main thing to do is not to let your shortcomings stop you. We all have weak points. Yet, if you want something bad enough, you can figure how to get around those weaknesses.

How the Internet Works

Knowing how the Internet really works may be the most easily solved of your three skills. I can almost tell you all you need to know in a few short sentences.

People use the Internet for two reasons, entertainment and information. What you as the internet marketer need to know is how to make your website appear in a user’s search results so it gets visited. Article marketing (what I’m doing right now!) is one good way to do this. Pay per click marketing is another. Finally, search engine optimization is yet another.